What could make more sense than to extend this learned behavior to other situations? Searches are an inevitable candidate for this, because often we cannot express exactly what we are looking for. On the other hand, taking pictures with a smartphone is natural some Instagrammers do so hourly or even more often than that. Beyond messengers, we hardly type things out on the virtual keyboard even at WhatsApp et al., the trend is toward voice messaging. The hardware specifies the direction: with a laptop, we can quickly type a search query, but photographing something to launch a search isn’t as easy with a smartphone, the situation is the exact opposite. With a digital assistant in hand, visual searches are not only easier to launch than on a PC – they are also quicker than traditional text searches. There are similar options on desktop computers, too, but text-based searches are still dominant here. Smartphones are the main driver of visual search. Why visual search is becoming more important Players such as Pinterest or Amazon now have an important role to play for SEO, too, not least because they are changing user habits. But trends such as visual or voice search are suddenly introducing changes from different directions. That the conditions are subject to dynamic change is nothing new. Search engine optimizers play the role of an intermediary between the operators of the search engines on the one hand and the companies that want to be found through the search engines on the other. In the process, providers also naturally want to sell advertising and earn money with their offers. More and more, for instance, if a question is typed into the search input, the search engine delivers concrete answers right away. has long been to behave as intuitively as users expect them to. The approach taken by Google, Bing et al. User habits and the responses by search engine providers have both presented SEO with a steady supply of new challenges. In recent years, almost no other marketing discipline has undergone and survived as many serious changes as search engine optimization has.

Pinterest search engine